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Part 1
Setting your mini-course objective

It’s so much more than a “topic”...

The first thing just about anyone will tell you about creating an information product of any kind is, “Start by coming up with a course idea.”

BUT the biggest mistake most people make is they think of a course idea like it’s just a topic—an umbrella category of things that your information will fall under.

As an example: “I want to create a mini-course about the topic of debt.”

NOPE! You don’t just want to teach people about a topic; that isn’t very compelling and it doesn’t position your product as something your customers need. A broad topic also doesn't solve specific enough of a problem for a mini-course.

Instead, a compelling and valuable mini-course objective should have two key components:

  1. A transformation
  2. A specific outcome

Transformation: How your customer’s life will be improved because of the knowledge you’re sharing.

Specific outcome: What your customer will gain or achieve specifically by the end of your course.

These two components are the key to crafting a sales message that converts to purchases.

Using the previous example, instead of “a mini-course about debt…”

My mini-course will help someone become financially free and less stressed about money (transformation) by teaching them how to build a debt-payoff plan (the specific outcome).


Now, brainstorm your mini-course idea and be sure you can fill in the following blanks:

My mini-course will help customers upgrade their lives by: [the transformation].

The specific outcome a customer can expect after completing my course: [the specific outcome].


Something to keep in mind: The more your specific outcome has the possibility of making your customer money, the more you’ll be able to charge for your course. This doesn’t mean you can’t teach a hobby course, just keep in mind a skill like “how to ask for a raise” is going to appeal to a customer who wants to make a return on their investment.

Once you've filled in the two parts of your objective, head to Part 2: Managing expectations.